 Discover Hyundai is a family owned and family operated dealership located in beautiful Scottsdale, Arizona. The dealership is not part of a multi dealer conglomerate instead it is owned by three individuals whose dream has been to build a family business that can be passed on to their children. Our business philosophy is quite simply to treat every customer with the same level of respect that we want to be treated with in our every day lives. We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that's right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.
The owners and key members are as follows:
- Frank Yaconis has been in a fixture in the automotive industry for 33 years. He had a 20 year career working for American Motors and Chrysler Corporation before moving to Scottsdale in 1996 and buying Chrysler-Jeep-Kia dealership in Phoenix. It is not uncommon to see Frank’s wife Candy and any of their three children at the dealership. Candy’s photography of Sedona, Hawaii, Yosemite and Southern California grace the walls of the customer waiting area.
 - Paul Murphy is a CPA by trade and has a long distinguished automotive career with the Pitre Automotive Group and Autonation before opening a classic car dealership in Scottsdale in 2005 with his brother Mark. Paul is married and the father of 5. His family resides in Anthem and the large Murphy family is seen routinely throughout the community and especially the boys are around the dealership when not at school. The eldest son DJ is a budding baseball star at Brophy High.
- Mark Murphy is Paul’s brother and also has a long distinguished record with the Pitre Automotive Group and Autonation. He and his wife Rhonda have a beautiful daughter and reside in the Cave Creek area. Mark runs our Discover Classic Car dealership, also in Scottsdale, and lives his passion every day while working with cars from the 1920’s through the 70’s. Check out the great rides at www.discoverclassiccars.com and ask for Mark.
- Frank Palmisano is our General Sales Manager and has been part of our family group since 1996. A Marine and a Desert Storm veteran he proudly displays the Marines flag every day at our dealership. He is also Hyundai experienced and a true leader to our sales team. Frank is the proud father of 4, two beautiful little girls and two boys.
- Dave Lasaffre is our Service Director and brings a true wealth of experience and knowledge of Hyundai with him having run the service department for the largest Hyundai dealership in the USA prior to joining our family. In a very short time he already has Discover Hyundai as the #1 Service Satisfaction Dealership in Phoenix metro area. He and his beautiful wife Leanne have two great kids a boy and a girl who they dedicate their lives to. Dave is the outdoor adventurist of the group and with any luck he may even offer to take rest of us “poor” folk on his great boat before it gets to hot here in Arizona
Below is our mission statement and our commitment to our customers:
"THE DISCOVER HYUNDAI FAMILY STRIVES TO SURPASS YOUR EXPECTATIONS IN EVERY WAY POSSIBLE. OUR GOAL IS TO ESTABLISH THE HIGHEST DEGREE OF CONFIDENCE BY ACTIVELY LISTENING TO OUR CUSTOMERS AND EMPLOYEES. OUR GOAL IS SIMPLY TO PROVIDE AN EXCEPTIONAL EXPERIENCE BEFORE DURING AND AFTER THE SALE. AT DISCOVER HYUNDAI PROVIDING AN EXCEPTIONAL EXPERIENCE IS NOT A SLOGAN; IT IS OUR WAY OF LIFE!
WE INVITE YOU TO
DISCOVER THE DIFFERENCE
| 
